IT BEGAN LIKE THIS
Hi. I’m Erin McGrath.
Needlepoint Land started out in 2012 as a blog.
In late Spring 2014, I took the plunge, and the blog became a brick-and-mortar needlepoint shop in Stuart, Fla.
On Day 1, the store consisted of a few chairs, a small table, and a lamp in a cavernous 1,000 sq. ft. space.
It was exhilarating!
THE BUILD OUT
Where to begin?
The most important thing I wanted to do was to try to create a place that stitchers would think of as a second home.
At first, there were no customers. No merchandise. No fixtures. No credit card machine or merchant account.
Even the cash wrap had to be brought in from out of state!
But, slowly, it came together — not with some master plan, but incrementally, organically.
When the season began, Needlepoint Land was ready.