Category: Erin’s blog


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SMS Promos – Part 2

One of the more disheartening observations that I can make is that the promo on FB was of ZERO value to my business. As you can see from the chart above, not only did visitors not sign up:  80 per cent bailed out without bothering to look at the Needlepoint Land catalog. One can make […]

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iPhone 8

SMS Promos – First Impressions

Traffic, traffic. Everyody used to just be happy with it, but now needlepoint store owners want it to lead to actual sales. It’s been 24 hours since the launch of the SMS promo.  This was done via 2 channels, and implemented in what is known as A/B marketing. The promo was announced on  an FB […]

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A new wave

  A few months ago, I came across this interesting stitch effect in Sheena’s Sweet Stitches blog.  This blog’s a terrific resource for needlepointers. I particularly loved the trompe-l’œil effect of a windswept sandy beach —— achieved by using over-dyed thread, combined with a nifty stitch pattern. I took a trial stab at it earlier today, using Threadworx V194 […]

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beads world nyc

Beads World

Here’s a gallery of pics showing my visit to Beads World at 57 W 38th St in Manhattan, this past Wednesday, August 3rd, 2016.  This is one huge store! [envira-gallery id=”20085″]  

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My Paris Love Affair

This is a gallery of over 200 mega pics from my just-concluded trip to la belle France. My husband and I stayed at a Left Bank hotel overlooking the Seine, barely a minute’s walk away from the atelier where Picasso painted Guernica. The pics you see here are of the Bastille, Montmartre, Saint-Germain-des-Prés, Montparnasse, and […]

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Croque Monsieur

After the afternoon Jardin Lux episodev yesterday, we decided we wuz hungry. It ain’t every Sunday evening  that you get to enjoy a killer view of Notre Dame Cathedral while having a ham and melted  cheese sandwich, home-made fries and a cold glass of Alscatian bèer on tap! It wasn’t Vespers, but it would have to […]

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Jardin du Luxembourg

We decided yesterday to see the famous Luxembourg Gardens, so we took the bus down Blvd St Michel and got off at the stop by the entrance.  (We had also hoped to see the Montparnasse Cemetery before it closed at 6pm, but the Blvd Raspail and the various sidestreets in the 6e that we had […]

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We found a gem of a restaurant today.  The story of how we came across it is a bit complicated, but can be summarized as being a result of curiosity as to why the Seine is so much lower than the quais that have been built along its banks.  La Petite Cour is that rarity […]

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Paris de L’Est

There is no greater curse than a life unlived. Yesterday was July 30th. It was a Saturday and many of the stores around our hotel were closed; for example, you couldn’t change money near the hotel, so we decided to go to St Michel to do so and stopped to have pain au chocolat, fresh croissants […]

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Chez Andre

(This post was dictated to my smartphone) It was quite humid early in the day today when we went for a long walk to the Tuilleries gardens. Later in the day we took the Metro all the way up to the Arc de Triomphe and there we walked around the George  V Avenue and found […]

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