Can a needlepoint shop owner become Peggy Olson?

Can a needlepoint shop owner become Peggy Olson?
March 24, 2016 Erin

As the winter season winds down in Fla, things in general at Needlepoint Land have been rather busy.

Here are the highlights:

Yesterday the Stitch-O-Mania event was very well attended.  We had to bring out the extra chairs, and I think a good time was had by all.  I took a picture of the ladies, blurred it, and am now using it as the background image for my newly redesigned Web site.

My three trunks are nearing the end of their run.  I think I am going to experiment with a few more ad campaigns on FB to see what effect that may have.

I am noticing a huge difference in the FB vibe vs the Google one.

needelpoint land adThe FB vibe is less targeted.  People don’t necessarily come in to buy stuff; they just want to hang out and have fun.  The Google vibe, however, is much more directed.  So the copy for each advertising platform tends to have a different mindset.  And the Google ad buy is much more painful from a cash flow POV.

With Google, it’s rent a key word search click for some exorbitant amount, presumably because you are reaching people who are looking for, say, Raymond Crawford or Kate Dickerson canvases.  You are paying for the eyeballs of people actively looking to shop, or so the theory goes.

In FB, it’s more laid back, so you have to use this conversational technique to lure a needlepoint stitcher into your lair!

Peggy Olson (Elisabeth Moss) - Mad Men - Season 3 - Photo Credit: Frank Ockenfels/AMC

Peggy Olson (Elisabeth Moss) – Mad Men – Season 3 – Photo Credit: Frank Ockenfels/AMC

The net net of it (I guess I’m really into puns this morning) is that in addition to the many hats I wear as a needlepoint shop owner, I now have to add (*ouch*) a Peggy Olson schtick to my repertoire.

A copy writer by trade this I’m not, although I worked for many years in New York City in PR — so writing these little FB gems this past week was kinda like getting back into that “share of mind” groove.

Let’s see what happens.

If I’m any good at it, I might even actually see an online sale come off all my brilliant FB ad campaigns. *S*

Good thing business was decent this week at the store!

Would really hate to have to be an online only shop, yegads.

PS Hope you like the new and improved web site.  It should be MUCH FASTER now, whereas before the experience was kinda like watching paint dry.

Comments (0)

Leave a reply

Need threads for your canvas?