I’m definitely having a blast with this Facebook biz page boost thing. In fact, I launched two ad campaigns yesterday: one lasting a week, and the other a day — if Needlepoint Land’s not going to make money, the least I can do is enrich FB. *S*
The first one kicked off this morning. It’s a one day thingie to boost the hell out of my semi-“exclusive” (only a few other shops have this) early look @ Pony Pony’s latest offerings.
When I set it up yesterday afternoon, and nothing happened, I thought this is total b/s. Then… when it actually kicked in the next day………………………..
And they even comment too!
So FB does deliver when you pay to play. I’m quite pleased so far with the results. They are even clicking on the Go to Needlepoint Land web site button, & not just doing the Like thingie. Well, let’s see if anyone actually buys anything.
The other ad is a localized one, but hitting a 50 mile radius and targeting my typical customer demographic. Think of it as a smoldering, slow burn thingie.
Basically, it’s Needlepoint Land’s Getting To Know Ya calling card, but that one, so far, has had a more modest response. Still, I will keep at it, sorta like the Terminatrix, as I deffo need to drive more traffic to my store, per earlier post, if Needlepoint is going to have a Year 3.
It’s sink or swim time, baby!
I’m also going to promote the living crap out of my 3 trunks shows next week on FB, and will experiment with something else that I do not believe any of my competitors have, which will remain my BIG SECRET until I roll it out.
Meanwhile, many MANY thanks to my tireless tech crew for helping me out with FB, but now they need to get back to the grunt work of putting up all those Raymond Crawford, Kate Dickerson, and BB Designs pics.
I know it’s mindlessly boring dreary lonely drone work, I know that, and I know they hate it and grumble while asking why doesn’t the needlepoint industry step into the modern world and have a centralized database for this sort of stuff, but as Debbie from PPD told me the other day, you gotta have a full catalog, and I am not here to modernize the needlepoint industry, at least this week anyway.
Okay, that’s it for today.
DON’T MAKE MAMA ERIN MAD AND WHAM BAM SCOOT OUT WITHOUT FIRST CHECKING OUT THE TRIPLE TRUNK SHOW EXTRAVAGANZA YOU SEE ON MY HOME PAGE!
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